Help yourself to these free email marketing resources and unlock even more by joining my email list (bottom of page).
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10 reasons your email marketing isn't working.
You can’t become an email marketing expert overnight but you can avoid committing these deadly email sins!
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Top 5 ways to instantly improve your emails.
Quick and easy ways to step up your email messages right now.
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What the heck is a persona?
If you haven’t defined a persona or target audience, stop and do it now. Not only will this save you time/money, it’s a huge help when writing effective sales copy.
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Should you be panicked about the iOS privacy update?
UPDATE! Here we are a year or so after the iOS update that had the marketing community up in arms and what have we learned? Much as we expected, open rates have increased significantly (6-10 percentage points) but don’t get too dreamy-eyed over those opens! That’s called an inflated open rate and that’s why you should be basing your marketing decisions on clicks and the conversions. These metrics are still the ‘king’ of all email metrics.
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ORIGINAL POST:
One thing is obvious - the iOS privacy update hit with a thud for marketers but I’m here to preach - stop panicking and start preparing. At the end of the day, we’ll all adapt but it helps to understand how this change affects your business. -
Smart marketers are staying single.
Do you spend hours trying to craft the perfect email? Do you go back and forth about layout, adding columns, swapping images, moving elements around? Stop complicating things and invest in a “sure thing” - the single column email layout.
