Top 5 Ways to Instantly Improve Your Emails
Keep the message to 5-6 pieces of content with plenty of white space in between content sections.
The content should be well organized - like items should be grouped together. This makes it very easy for the reader to scan the content.
Personalization (mail merging the reader’s first name into the beginning of the message) is an easy way to make the reader feel more known and valued.
Avoid large sections or blocks of text.
Put the primary or most important call-to-action near the top of the message.