Go for the “sure thing” - a one-column email layout

If you’re not a graphic designer and you have an infinite list of other priorities, simplify your life with the go-to, one-column email. Content presented in one column is easier for your audience to read (and selfishly much easier for you to create).

Create a simple, easy-to-read, professional email following these rules.

  1. One-column format

  2. All content justified consistently (all left/right/center)

  3. Plenty of white space

  4. And as always - make that call to action obvious!

  5. Check out the examples below.